What is the most common reason a property fails to sell?


The most common reason a property fails to sell is an unreasonable asking price by the seller. An asking price that's too high is the surest way to increase your days on market and have a "non-starter" listing that buyers simply ignore.


That's why it's so important to price your listing based on an objective review of your property and local market data:


  • what is the condition of your property?
  • what are similar homes selling for? (see comps)

With this additional perspective, you can make an informed and confident decision to price your listing at a point that will get as many qualified buyers as possible to take the next step in the transaction process: schedule a tour or submit an offer.


Pricing your listings is an art and a science, and when done correctly you attract enough interest to generate multiple competitive offers -- in many cases above your asking price! When you list your property on our marketplace with our Get Offers service, we provide you with the research and data to make a smart pricing decision.


Here's a short list of common reasons a property fails to sell:


  1. unreasonable asking price by the seller
  2. major structural issue(s) dramatically reduce your pool of buyers
  3. area with low demand (i.e. rural or otherwise undesirable)
  4. unique property with limited pool of buyers

Our friends at Ownerly put together a helpful article, My House Won't Sell: 10 Reasons Why, which we recommend giving a read.


We're committed to empowering everyone to buy and sell real estate without agents or commissions. If you have any other questions, message us!


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