How To Find Wholesale Properties

Last updated: July 21, 2025

A Comprehensive Guide for Real Estate Investors

Wholesaling properties is a powerful strategy for real estate investors looking to generate income without needing substantial capital or extensive property management experience. By acting as a middleman between motivated sellers and cash buyers, wholesalers can secure properties at below-market prices and assign those contracts for a profit. This comprehensive guide combines insights from existing resources and new information to provide a detailed roadmap for finding wholesale properties. Whether you're a beginner or a seasoned investor, this article will equip you with practical strategies, tools, and tips to succeed in real estate wholesaling.

What is Real Estate Wholesaling?

Real estate wholesaling involves finding distressed or undervalued properties, securing them under contract at a discounted price, and then assigning or selling the contract to an end buyer typically a fix-and-flip investor or landlord for a fee. The wholesaler never takes ownership of the property, minimizing financial risk and making it an attractive entry point into real estate investing.

Wholesaling is appealing because it requires minimal upfront investment, relies heavily on negotiation and marketing skills, and can yield quick returns. However, success hinges on your ability to consistently find motivated sellers and connect with reliable buyers. Let’s dive into the strategies for finding wholesale properties, drawing from proven methods and innovative approaches.

Why Focus on Finding Wholesale Properties?

Wholesale properties are typically distressed, vacant, or owned by motivated sellers who need to sell quickly due to financial distress, relocation, or other personal circumstances. These properties are often sold at a significant discount, allowing wholesalers to secure deals that attract buyers willing to pay a premium for the opportunity to renovate or hold the property.

The key to wholesaling is sourcing these properties efficiently and consistently. By mastering the art of finding wholesale deals, you can build a pipeline of opportunities, establish credibility in the market, and generate consistent profits. Below, we explore a variety of strategies to help you uncover these hidden gems.

Strategies for Finding Wholesale Properties

1. Leverage Direct Mail Marketing

Direct mail remains one of the most effective ways to reach motivated sellers. By sending targeted letters or postcards to homeowners likely to sell, you can generate leads directly from the source. To make your direct mail campaign successful:

• Target Specific Audiences: Focus on homeowners in situations that increase the likelihood of selling, such as those with delinquent taxes, properties in pre-foreclosure, or owners of vacant or distressed homes. Use data providers like ListSource, PropStream, or county records to build a targeted mailing list.

• Craft a Compelling Message: Your mailer should be concise, empathetic, and action-oriented. Highlight that you’re a cash buyer who can close quickly without hassle. For example: “We buy houses in any condition! No repairs, no fees, fast closing.”

• Follow Up Consistently: Many sellers don’t respond to the first mailer. Plan a sequence of 3–5 mailings to the same list, spaced a few weeks apart, to increase response rates.

• Track Results: Use unique phone numbers or landing pages for each campaign to measure response rates and refine your approach.

Example: A wholesaler in Atlanta sent 1,000 postcards to owners of vacant properties, offering a hassle-free cash sale. After three mailings, they received 15 responses, leading to two contracts and a $10,000 assignment fee on one deal.

2. Network with Local Professionals

Building relationships with local real estate professionals can uncover off-market deals that never hit the public market. Key contacts to cultivate include:

• Real Estate Agents: Connect with agents who specialize in foreclosures, short sales, or distressed properties. Offer to refer buyers to them in exchange for leads on pocket listings.
• Probate Attorneys: Properties in probate often belong to motivated sellers looking to liquidate assets quickly. Attend probate court hearings or reach out to attorneys directly.
• Property Managers: Managers of rental properties may know landlords looking to offload underperforming assets.
• Contractors and Handymen: These professionals often work on distressed properties and can tip you off about homeowners eager to sell.

Tip: Attend local real estate investment association (REIA) meetings or networking events to meet these professionals. Bring business cards and be clear about your value proposition as a wholesaler.

3. Utilize Online Marketing and Social Media

Digital marketing has become a game changer for finding wholesale properties. By leveraging online platforms, you can reach a broader audience of motivated sellers. Key tactics include:

• Create a Website: Build a simple website with a clear call-to-action, such as “Sell Your House Fast for Cash.” Optimize it for local SEO by including keywords like “sell my house fast [your city].” Tools like Carrot or LeadPropeller offer templates tailored for real estate investors.
• Run Pay-Per-Click (PPC) Ads: Use Google Ads to target keywords like “sell house fast” or “cash for homes.” Set a budget and focus on local markets to attract motivated sellers.
• Leverage Social Media: Post on platforms like Facebook, Instagram, and Nextdoor to reach homeowners in your area. Join local community groups and share success stories or testimonials from sellers you’ve helped.
• Craigslist and Online Classifieds: Regularly post ads offering to buy houses for cash. Respond promptly to inquiries and follow up with leads.

Pro Tip: Use retargeting ads to follow up with visitors who land on your website but don’t submit a lead form. This can increase conversion rates significantly.

4. Explore Driving for Dollars

Driving for dollars involves physically scouting neighborhoods to identify distressed or vacant properties. This hands-on approach can uncover deals that don’t appear in online listings or data sets. Here’s how to do it effectively:

• Identify Target Neighborhoods: Focus on areas with older homes, high vacancy rates, or signs of economic decline. Use apps like DealMachine or LandGlide to map properties and access owner information on the go.
• Look for Signs of Distress: Watch for properties with overgrown lawns, boarded windows, or visible disrepair. These are often indicators of motivated sellers.
• Record Property Details: Take note of addresses and use public records or skip-tracing services to find owner contact information.
• Reach Out: Send a personalized letter or postcard, or knock on the door (if safe and appropriate) to introduce yourself and offer a cash purchase.

Example: A wholesaler in Chicago drove through a transitioning neighborhood and identified a vacant property with a peeling exterior. After skip-tracing the owner, they secured a contract for $80,000 and assigned it to a rehabber for $95,000, earning a $15,000 fee.

5. Tap into Public Records and Foreclosure Lists

Public records are a goldmine for finding wholesale properties. Many counties provide free or low-cost access to property data, including tax delinquencies, liens, and foreclosure notices. Here’s how to use them:

• Access County Records: Visit your county’s assessor or recorder’s office (online or in-person) to search for properties with tax liens, code violations, or foreclosure filings.
• Monitor Foreclosure Auctions: Websites like Auction.com or RealtyTrac list upcoming foreclosure auctions. While you may not bid directly, you can contact owners before the auction to negotiate a deal.
• Use Probate Records: Properties tied up in probate are often sold at a discount. Check court records or work with a probate attorney to identify these opportunities.
• PropStream: this real estate data platform provides advanced filters for identifying distressed properties, absentee owners, or high-equity homes, streamlining your lead generation for off market properties.

Tip: Services like PropStream or BatchLeads can streamline the process by aggregating public records and providing filters for distressed properties.

6. Bandit Signs and Guerilla Marketing

Bandit signs small, eye-catching signs placed in high-traffic areas are a low-cost way to attract motivated sellers. Examples include “We Buy Houses Cash!” or “Sell Your Home Fast!” with your phone number. To maximize effectiveness:

• Place Strategically: Target busy intersections, neighborhood entrances, or areas near distressed properties. Check local regulations to avoid fines.
• Use Bold Designs: Opt for bright colors (yellow or white backgrounds with black or red text) to grab attention.
• Track Responses: Use a dedicated phone number to monitor calls from each sign location.

Note: Some cities have strict rules about bandit signs, so research local ordinances and remove signs promptly if required.

7. Work with Other Wholesalers

Collaborating with other wholesalers can expand your deal pipeline. Many wholesalers have more leads than they can handle and are willing to co-wholesale or share deals for a split of the assignment fee. To make this work:

• Join Wholesaling Groups: Participate in online forums, Facebook groups, or local REIA meetings to connect with other wholesalers.
• Offer Value: Propose splitting profits or bringing buyers to the table in exchange for access to their deals.
• Build Trust: Be transparent and reliable to foster long-term partnerships.

Example: A wholesaler in Dallas partnered with another wholesaler who had a contract on a distressed property but no buyer. They split a $12,000 assignment fee after finding a cash buyer within 48 hours.

8. Leverage Wholesaling Apps and Technology

Technology can streamline your search for wholesale properties. Apps and platforms designed for real estate investors provide access to data, analytics, and lead generation tools. Popular options include:

• PropStream: Offers nationwide property data, including distressed properties, foreclosures, and owner information.
• DealMachine: Ideal for driving for dollars, this app provides property details and skip-tracing capabilities.
• REI BlackBook: Combines lead generation, CRM, and marketing tools to manage your wholesaling business.
• BatchLeads: Provides data on vacant properties, tax delinquencies, and motivated sellers, with built-in skip-tracing.

Tip: Many of these platforms offer free trials, so test them to find the best fit for your needs.

9. Cold Calling and Texting

Cold calling and texting are proactive ways to reach motivated sellers. Using skip-tracing services like SkipGenix or TruePeopleSearch, you can obtain phone numbers for property owners and contact them directly. Here’s how to approach it:

• Use a Script: Develop a concise, friendly script that introduces you, explains your offer, and asks about their interest in selling. Example: “Hi, I’m [Your Name], a local real estate investor. I’m looking to buy properties in [area]. Are you considering selling your property at [address]?”
• Be Compliant: Follow TCPA regulations by obtaining consent for text messages and avoiding calls to numbers on the Do Not Call list.
• Follow Up: Many sellers need multiple touchpoints before responding. Use a CRM to track calls and schedule follow-ups.

Pro Tip: Use a virtual phone number (e.g., Google Voice or CallRail) to protect your privacy and track responses.

10. Attend Real Estate Auctions

Real estate auctions, both online and in-person, are a treasure trove of wholesale opportunities. Properties sold at auction are often distressed or bank-owned, making them ideal for wholesaling. To get started:

• Research Auctions: Platforms like Auction.com, Hubzu, and local sheriff’s sales list upcoming auctions.
• Analyze Deals: Use comps (comparable sales) to estimate the after-repair value (ARV) and ensure the property fits your buyer’s criteria.
• Negotiate Pre-Auction: Contact owners facing foreclosure before the auction to secure a contract at a lower price.

Caution: Auctions often require cash purchases and quick closings, so ensure you have buyers lined up before committing.

11. Target Absentee Owners

Absentee owners those who don’t live in the property they own are often motivated to sell, especially if the property is vacant or underperforming. To find them:

• Use Property Data: Services like PropStream or county records can identify absentee owners by comparing property addresses to owner mailing addresses.
• Send Targeted Mailers: Craft messages that address their pain points, such as maintenance costs or tenant issues.
• Follow Up: Absentee owners may not respond immediately, so persistence is key.

Example: A wholesaler targeted absentee owners in a Florida neighborhood and found a landlord tired of managing a problematic rental. They secured the property for $120,000 and assigned it for $135,000, earning a $15,000 fee.

12. Build a Buyer’s List

While not directly a method for finding properties, having a strong buyer’s list ensures you can quickly assign contracts once you secure a deal. To build your list:

• Network with Investors: Attend REIA meetings, online forums, or local meetups to connect with fix-and-flip investors and landlords.
• Advertise Deals: Post potential deals on social media or your website to attract buyers.
• Qualify Buyers: Verify that buyers have cash or financing in place to close quickly.

Tip: Use a CRM like Podio or REI BlackBook to organize buyer information and match properties to their criteria.

OfferMarket Accelerating Deal Flow for Wholesalers and Investors

OfferMarket, launched in 2020, is a leading investment property marketplace and private lending platform that has transformed how wholesalers and real estate investors operate. By connecting verified wholesalers, motivated sellers, and investor buyers, OfferMarket streamlines the wholesaling process, providing a competitive edge in a crowded market. This case study explores how OfferMarket accelerates deal flow and empowers both wholesalers and investors to achieve their goals.

Overview of OfferMarket’s Marketplace

OfferMarket operates a free, technology driven platform focused on off-market properties, including distressed homes, turnkey rentals, and wholesale deals. With over 10,000 Proof of Funds verified investors and hundreds joining monthly, the platform offers unparalleled access to deal flow. Wholesalers can post assignable contracts in under 60 seconds, while buyers can browse exclusive listings unavailable on the MLS. The platform’s tools, such as buyer messaging, offer screening, and proof of funds verification, ensure efficient and secure transactions.

How OfferMarket Benefits Wholesalers

For wholesalers, OfferMarket simplifies the disposition process, enabling faster deal assignments and higher profits. Key features include:

• Rapid Deal Posting: Wholesalers can list properties quickly, reaching thousands of verified buyers. This reduces the time spent marketing deals and increases the likelihood of finding a buyer.
• Buyer Screening: OfferMarket verifies buyers’ proof of funds, ensuring wholesalers deal only with serious investors capable of closing.
• Marketing Tools: The platform offers built-in email and social media marketing tools to promote listings, helping wholesalers expand their buyer’s list.
• Referral Income: Wholesalers earn up to $1,000 per deal when buyers use OfferMarket Capital’s financing for purchases or refinances, adding a passive income stream.

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How OfferMarket Benefits Investors

For fix & flip investors and landlords, OfferMarket provides access to exclusive, off-market inventory that aligns with their investment criteria. Benefits include:

• Exclusive Deal Flow: Investors can subscribe to deal flow alerts for single-family homes, multifamily properties, and distressed assets in their target markets.
• Direct Seller Interaction: The platform allows buyers to chat with sellers, schedule tours, and submit offers directly, reducing friction in off-market transactions.
• Financing Integration: OfferMarket Capital offers DSCR loans, fix & flip loans, and bridge loans, enabling investors to secure funding quickly and close deals on their timeline.
• Closing Cost Calculator: Investors can use OfferMarket’s Closing Cost Calculator to estimate fees for home buying and refinancing, ensuring transparency and helping plan for cost-effective closings.

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Competitive Edge Through Technology and Transparency

OfferMarket’s technology driven approach sets it apart from traditional wholesaling methods. Its self-serve platform allows users to manage listings, offers, and financing online, reducing reliance on intermediaries. The platform’s transparency such as publishing DSCR loan interest rate indices empowers users to make informed decisions. Additionally, OfferMarket’s focus on trust and safety, including buyer verification and secure transactions, minimizes risks for all parties.

Takeaway

OfferMarket’s marketplace is a game-changer for wholesalers and investors. Wholesalers benefit from faster deal assignments, broader buyer reach, and referral income, while investors gain access to exclusive properties and tailored financing. By leveraging OfferMarket, you can streamline your wholesaling business, close deals faster, and build a scalable real estate portfolio.

Analyzing and Securing Wholesale Deals

Once you’ve identified a potential wholesale property, the next step is to analyze the deal and secure it under contract. Here’s how:

1. Calculate the After-Repair Value (ARV)

The ARV is the estimated value of the property after repairs. To calculate it:

• Research Comps: Use the MLS, Zillow, or Redfin to find recent sales of similar properties in the same neighborhood. Focus on properties with similar size, condition, and features.
• Adjust for Condition: Account for the property’s current state and repair costs when comparing to renovated comps.

2. Estimate Repair Costs

Work with contractors or use online calculators (e.g., HomeAdvisor) to estimate repair costs. Common repairs include:

• Roof replacement: $5,000–$15,000
• HVAC system: $3,000–$7,000
• Cosmetic updates (paint, flooring): $10,000–$20,000

3. Determine Your Offer Price

Use the 70% rule as a guideline: Offer no more than 70% of the ARV minus repair costs, accounting for your assignment fee. For example:

• ARV: $200,000
• Repair Costs: $30,000
• Desired Assignment Fee: $10,000
• Maximum Offer: ($200,000 × 0.7) - $30,000 - $10,000 = $100,000

To simplify this process, you can use the OfferMarket Cash Offer Calculator, a free tool available at OfferMarket. This calculator helps wholesalers quickly determine a competitive cash offer by inputting the ARV, estimated repair costs, and desired profit margin. It streamlines the analysis, ensuring you make data-driven offers that align with market conditions and your business goals.

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4. Negotiate with Sellers

Approach negotiations with empathy and confidence. Highlight the benefits of your offer, such as:

• Quick closing (7–14 days)
• No repairs required
• No commissions or fees

Use a purchase agreement tailored for wholesaling, ensuring it includes an assignment clause allowing you to transfer the contract to another buyer.

5. Secure the Contract

Once the seller agrees, sign a purchase agreement and deposit earnest money (typically $500–$1,000) with a title company or attorney. Include contingencies, such as an inspection period, to protect yourself if the deal falls through.

Marketing and Assigning the Contract

After securing a property under contract, your goal is to assign it to a cash buyer. Here’s how to market and close the deal:

• Create a Deal Package: Include photos, ARV comps, repair estimates, and property details to present to buyers.
• Contact Your Buyer’s List: Email or call your buyers, highlighting the deal’s potential profit.
• Host Showings: Arrange for buyers to view the property, either in person or virtually.
• Sign an Assignment Agreement: Once a buyer is interested, use an assignment agreement to transfer the contract for a fee (typically $5,000–$20,000).
• Close the Deal: Work with a title company or attorney to ensure a smooth closing. The buyer pays the purchase price, and you receive your assignment fee.

Legal and Ethical Considerations

Wholesaling is legal in most states, but regulations vary. To stay compliant:

• Check Licensing Requirements: Some states require a real estate license to wholesale. Consult a local attorney or check with your state’s real estate commission.
• Disclose Your Role: Be transparent with sellers and buyers that you’re assigning the contract, not purchasing the property yourself.
• Use Proper Contracts: Work with a real estate attorney to draft or review your purchase and assignment agreements.
• Avoid Title Issues: Ensure the property has a clear title by working with a reputable title company.

Scaling Your Wholesaling Business

To grow your wholesaling business, consider these advanced strategies:

• Hire a Team: As your deal volume increases, hire virtual assistants to handle lead generation, skip-tracing, or follow-ups.
• Expand Markets: Target new neighborhoods or cities with high demand for fix-and-flip properties.
• Invest in Systems: Use CRMs, automation tools, and analytics to streamline operations and track performance.
• Diversify Strategies: Combine multiple lead generation methods to create a consistent flow of deals.

Common Challenges and How to Overcome Them

• Challenge: Low response rates from marketing. Solution: Refine your target list, improve your messaging, and test multiple channels.
• Challenge: Difficulty finding buyers. Solution: Build a robust buyer’s list before securing deals and market properties aggressively.
• Challenge: Sellers backing out. Solution: Build rapport, address their concerns, and include contingencies in contracts to protect both parties.

Conclusion

Finding wholesale properties requires a mix of creativity, persistence, and strategic thinking. By leveraging direct mail, networking, online marketing, public records, and other tactics, you can uncover profitable deals in any market. The key is to stay consistent, build relationships, and refine your approach based on results. With dedication and the right tools, wholesaling can become a lucrative and rewarding venture, opening doors to long-term success in real estate investing.

Start small, test different strategies, and scale as you gain experience. Whether you’re driving for dollars, sending mailers, or networking with local professionals, every step brings you closer to closing your next wholesale deal. Happy hunting!

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Access exclusive educational resources for wholesalers

Start exploring tailored educational content today with OfferMarket, and leverage our suite of deal evaluation tools, financing options, and learning resources to enhance and grow your real estate wholesaling expertise.

If you’ve found this helpful and would like access to more wholesaling education and insights, sign up for OfferMarket. Membership is free and includes the following benefits:

🏠 Off market property sourcing strategies
💰 Private lending for wholesalers
☂️ Landlord insurance rate shopping
💡 Community of wholesalers & expert insights

If you’re not already a member, we invite you to join our community and elevate your wholesaling skills!

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