How to Find Properties to Wholesale

Last updated: July 3, 2025

Real estate wholesaling is a dynamic investment strategy that allows you to generate substantial profits without requiring significant capital, property ownership, or a real estate license. By identifying off market properties at below-market prices and assigning the purchase contracts to cash buyers, wholesalers act as intermediaries, earning assignment fees while delivering value to both sellers and buyers. The key to success lies in sourcing high-potential properties, building a robust buyers list, and leveraging tools like the OfferMarket Investment Property Marketplace. This guide synthesizes proven strategies from industry experts to help you find, evaluate, and wholesale off-market properties effectively. With a focus on actionable steps, ethical practices, and scalable systems, this article equips both beginners and seasoned investors with the tools to thrive in the competitive world of real estate wholesaling.

Understanding the Wholesaling Process

Real estate wholesaling involves finding undervalued or distressed properties, securing them under contract at a price significantly below market value, and assigning or selling the contract to a cash buyer—typically a fix-and-flip investor or landlord—for a fee. Unlike traditional flipping, which requires purchasing, renovating, and reselling a property, wholesaling involves no ownership or renovations, making it a low-risk, high-reward strategy. The wholesaler’s profit comes from the assignment fee, which is the difference between the contracted price with the seller and the price paid by the end buyer.

The wholesaling process follows these core steps: